at work: Ruche Spring 2012 Lookbook

March 3, 2012


I am so proud of this latest lookbook for Ruche! Enchantment A Melodic Daydream, is all about the celebration of Spring. Our creative team loved brainstorming ways to bring outdoor items indoors. From the stunning umbrellas, the indoor kites, the gigantic flowers, and the real sod {!}, it seems like we made the impossible possible. This lookbook was so much fun to style and Ashlyn, our model, pulled every outfit off perfectly! She’s simply stunning, as I’m sure you’ll all agree! I hope you all love this lookbook as much as I do! Here are some of my favorite outfits and photos:
photography by Elizabeth Messina
Elizabeth Messina, one of the most incredible fine art photographers, shot this lookbook and did such a perfect job capturing every detail. It was amazing to work with her!
You can view the lookbook in it’s entirety here and shop the outfits here
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